Playing with Water & Ice for PRIME's new Ice Pop flavor
Bringing the Right Team Together for PRIME's New Ice Pop Flavor
Matching the right fit of talented people for projects is a skill in and of itself. For one of my latest jobs I worked with PRIME, the hugely popular beverage brand led by Logan Paul and KSI, and was blessed with a great team who came to the table for a great collaboration. Food stylist Jen Straus did some creative research and found a number of different solutions for the various uses of ice we needed. We used both real and fake ice on this beverage shoot. For the can melting in ice shot Jen showed some real skill with the chisel. Yes that's really a can frozen in real ice! Or the lovely mini-pool prop stylist Jenny Irene Sargent created in studio. It took some precision assembly as well as concentration while filling the 20+ gallon tank with water. See all images on the Projects page.
"How I Shot This" Interview with APA
Check out this 5-minute interview I did with APA DC where I tell all about how I achieve my geometric hard shadow lighting.
Not Your Average Ingredients
I recently worked on a fun personal shoot with food stylist, Olivia Caminiti, where we added a few unconventional ingredients to a sandwich. Beets, carrots, and a blueberry sauce were a delicious complement to the bacon and avocado sandwich on olive ciabatta bread.